Workshop: Online Communication in the Cloud

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15-16 January 2018 (2 days)


08:30-17:00 each day


Higher Technological School John Vorster
Meyer Street, Rietfontein, Pretoria
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ZAR 3,600.00 per person. Inquiries: 


Please complete the online form to register – click here. Registration closes on 13 Jan. 2018. Certificates of attendance will be issued on full attendance.

How to Prepare

You are welcome to bring along your own e-devise, but computers will be available for you to work on. Also bring any existing online communication material with you, incl. photos, logos, event information, and more. Please save on a digital device of your own.


Ina Smith & Annamarie Goosen

Brief Description

Humans are social beings, and in order to succeed as a society and in our work, we need to communicate with one another. For communication to be successful, there need to be senders and receivers of a specific message. Often the “message” can get distorted, and it can be surrounded by a lot of “noise”. Another aspect to take into account is that some people respond better to visual messages than text messages, and vice versa. Similar to traditional means of communication, online communication can be oral, written or non-verbal.  During this workshop you will learn how to effectively and professionally communicate with your users and other key stakeholders, using different online tools, getting the message across.

Expected Outcomes

After completing this course, the delegates will be able to:

  • Develop a communication strategy & plan;
  • Understand effective communication principles;
  • Use email and mailing lists to communicate with users, incl. email etiquette;
  • Communicate using social media tools; and
  • Communicate using a web page.
Target Audience

All Librarians

Draft Programme
Day 1 (15 Jan. 2018)

08:00-08:30   Registration
08:30-09:00   Welcome & Introductions
09:00-09:30   Expectations & Assumptions
09:30-10:15   Overview of new Trends & Tools in Communication
10:15-10:45   Health Break
10:45-12:00   Developing a Communication Strategy
12:00-13:00   Developing a Communication Plan
13:00-13:45   Lunch
13:45-15:00   Using Email in Innovative Ways
15:00-15:30   Health Break
15:30-16:15   Using Social Media Tools in Innovative Ways
16:15-             Reflection & Summary

Day 2 (16 Jan. 2018)

08:00-08:30   Arrival
08:30-09:00   Reflection Day 1 & Activity
09:00-10:15   Using Mailing Lists in Innovative Ways
10:15-10:45   Health Break
10:45-12:00   Communicating to Key Stakeholders
12:00-13:00   Online Communication Etiquette
13:00-13:45   Lunch
13:45-15:00   Responding to Online Resources
15:00-15:30   Health Break
15:30-16:15   More Web Communication Tools
16:15-             Reflection & Summary


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