Workshop: Designing & Creating Marketing Material in the Cloud

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25-26 January 2018 (2 days)


08:30-17:00 each day


Higher Technological School John Vorster
Meyer Street, Rietfontein, Pretoria
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ZAR 3,600.00 per person. Inquiries: 


Please complete the online form to register – click here. Registration closes on 23 Jan. 2018. Certificates of attendance will be issued on full attendance.

How to Prepare

You are welcome to bring along your own e-devise, but computers will be available for you to work on. Also bring any existing material with you for inclusion and to work with, incl. photos, logos, event information, and more. Please save on a digital device of your own. Make sure you have a Gmail account of your own, and bring along the username and password. If you don’t have one yet, please create it at:


Ina Smith & Annamarie Goosen

Brief Description

A balanced approach towards marketing would include having an online presence on the World Wide Web, but also a presence in the form of posters, pamphlets and more. It all depends on the target group and what medium would best speak to them. Ever tried to compile a poster, but not happy with the outcome? An invitation card, a notice, newsletter, or anything else, incl. using photos? Join us for this very exciting course on design and photography. Learn how to edit photos and other graphics to enhance your marketing material. Add a QR code to your marketing item, which can be scanned with a mobile app to access more information.

Expected Outcomes

After completing this course, the delegates will be able to:

  • Use user-friendly software to create new images, or edit existing images;
  • Plan the layout of marketing material, keeping design principles in mind;
  • Compile marketing material, incl. a newsletter, infographic, poster;
  • Discover new fonts to add to a design;
  • Understand the basic principles of good photography;
  • Find high quality open licensed images and photos on the web;
  • Organise/save photos and other images; and
  • Add a QR code to marketing material.
Target Audience

All Librarians

Draft Programme
Day 1 (25 Jan. 2018)

08:00-08:30   Registration
08:30-09:00   Welcome & Introductions
09:00-09:30   Expectations & Assumptions
09:30-10:15   Overview of new Trends & Tools in Design & Photography
10:15-10:45   Health Break
10:45-12:00   Layout, Design & Photography Principles
12:00-13:00   Finding Existing Open Licensed Images
13:00-13:45   Lunch
13:45-15:00   Editing Existing Images
15:00-15:30   Health Break
15:30-16:15   Designing & Creating a Poster
16:15-             Reflection & Summary

Day 2 (26 Jan. 2018)

08:00-08:30   Arrival
08:30-09:00   Reflection Day 1 & Activity
09:00-10:15   Designing & Creating a Newsletter
10:15-10:45   Health Break
10:45-13:00   Designing & Creating a Newsletter (cont.)
13:00-13:45   Lunch
13:45-15:00   Designing & Creating an Infographic
15:00-15:30   Health Break
15:30-16:15   Designing & Creating a Floorplan
16:15-             Reflection & Summary


Mobile: +27 83 457 3280 or +27 82 818 0117